The City of Newark is seeking a Social Media Coordinator to join the Office of Communications as it collaborates with City departments, partners, and anchor institutions to improve the dialogue with Newark residents around available services, programs, and opportunities that move Newark Forward. Communications represents Newark through the City’s communication channels as well as with local, regional, and national media to further the priorities of Mayor Baraka and our great City of Newark.
Implement City’s social media strategy, increasing brand awareness, and improving interaction with residents and community. This role coordinates with City departments to support their respective missions, ensuring consistency in voice.
Ensure social media posts are timely and engaging. Manage presence on social networking sites for both the City of Newark and Mayor Baraka including Facebook, Twitter, Instagram (City only), and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Serve as an advocate of the City in social media spaces, engaging in dialogue and answering questions, where appropriate.
Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing, community outreach efforts, promotions, etc.
Monitor benchmarks for measuring the effectiveness and impact of social media programs and provide insight to help evolve strategies.
Design flyers as needed.
Other duties as assigned by the Director.
Social Media Engagement – Knowledge of how to engage an audience through social media posts and interactions.
Customer Service – Ability to best handle customer/resident interactions timely, accurately and professionally.
Utilize Social Media Tools – Deep knowledge and comprehensive understanding of digital tools, such as Hootsuite, and know how to use these tools to direct the marketing strategy at hand.
Creativity and Copywriting – Possess creativity and ability to produce compelling and engaging copy in a clear and precise manner.
Visual Intelligence - General knowledge of design and photography in order to create visually appealing graphics to coordinate with appropriate posts.
A positive can-do attitude, team player.
Clear written and verbal communication skills, a well-organized approach to projects, including attention to detail and ability to meet deadlines.
Ability to monitor trends in social media applications and tools.
In-depth knowledge and understanding of social media platforms (i.e. Facebook, YouTube, Instagram, Twitter, Flickr).
Good technical understanding and ability to pick up new tools quickly.
Bachelor's degree required.
Experience in Public Relations, Marketing, Community Engagement, or Government is a plus.
Must be a Newark resident.